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UX Design Lead, IBM Cloud and Cognitive Software Sales Enablement

April 2017 - Current (New York City / Raleigh)

Leading the design strategy by providing recommendations and insights into new sales enablement strategies and processes, ensuring that enablement materials follow one cohesive design strategy while enabling all team members (non-designers) to create assets that align with IBM Cloud branding, and improving the user experience and information architecture of our internal platform to guarantee sellers can easily and quickly find enablement materials.

Responsible for:
•  Consistency of enablement assets across all geos
•  Standardizing products and best practices used across the team
•  Bringing team members together to ensure the team is producing consistent content
•  Internal team branding across all IBM Cloud's business units
•  Design and information architecture of our internal community platform
•  Facilitating design thinking workshops with sellers and enablement team
•  Branding of internal worldwide enablement events
•  Communication design of new sales enablement

UX Designer, Watson Customer Engagement

September 2015 - April 2017 (New York City)

Helped lead, from start to release, a project to enhance the reporting capabilities for Watson Customer Automation, formerly known as the IBM Marketing Cloud (Silverpop). This enhancement provides marketers with deeper insights into their marketing activities and changes the way they manage and evaluate their performance.

Responsible for:
•  Producing user flows with low to high fidelity mock ups
•  Creating animated prototypes and walk-throughs for team and executive meetings
•  Creating design flows to be shown at IBM conferences for display and user research purposes
•  Presenting progress, new designs, and research insights in team and executive meetings
•  Brainstorming new ways of breaking up and filtering data to produce the greatest insights for our customers
•  Facilitating workshops on new features and existing functionality with the product, design, and development team
•  Participating in client and user research calls

UX Designer, IBM Design Bootcamp

June - September 2015 (Austin, TX)

Participated in IBM Design's 3 month Design Bootcamp in Austin, Texas where I worked on multiple projects with team sizes ranging from 5 to 15 people.

Responsible for:
•  Collaborating quickly and effectively with visual designers, ux designers, user researchers, and front-end developers
•  Producing weekly playbacks to project executives
•  Served as a user researcher and ux designer on our small team project
•  Conducted user research, produced low to high fidelity mock-ups, created animated solution walk-throughs

Software Design Intern, IBM Design

September - November 2014 (Austin, TX)

Interned as a Software Designer in the IBM Maelstrom program.

Responsible for:
•  Redesigned and revamped IBM's charitable giving program by enhancing the advertisement, employee incentives, social aspect, and branding
•  Worked with the Mobile Innovation Lab creating a B2B mobile application to enhance both vendors and attendee's experience at large scale live events. The design solution and proposal was evaluated to help businesses grow their revenue at these events by over 2 million dollars per year. This proposal was presented to the executive leadership team, including the GM of IBM Design and the Senior VP of Marketing and Communications. The research and design aided in helping the Mobile Innovation Lab successfully create a final solution.

IBM SkillsBuild Competition

July - August 2018 (New York City)

Alongside my colleagues, Victoria Papalian and Jenny Mallette, we have been organizing a competition that takes students technical and profession skills to the next level.

Through our different volunteering initiatives, we noticed that many existing clubs and competitions focus on single skill sets, not how to apply those skill sets in the context of a real project. Our goal is to teach the students how to view any project from a wider lens so they can tackle the problem more effectively.

Our first pilot will run summer 2018 with 12 students. Teaching them IBM Design Thinking, agile, how to write a business case, and how to build a Watson Chatbot.

IBM Badges